Japan is a world leader in inventive technology in all sorts of areas. In recent years, the range of anti-aging products on the market has been a huge area of expansion in the Japanese market The innovation that has brought this surge is a new wave of liquid health supplements the Japanese drink to supplement their diet.
Liquid supplements can be found everywhere on the island nation, under a wide range of names and descriptions, all aiming to deliver the support busy people need to look, feel and perform at their best. What starts in Japan often becomes mainstream in the Western world, and we are already starting to see this growing trend here in the UK.
The rise of liquid collagen
Collagen is one liquid supplement that has taken Japan by storm. Collagen is the main protein of connective tissue in animals, and is the most abundant protein in the human body. It is regarded as the substance that holds the whole body together, and can be found in our bones, muscles and tendons. Importantly, it is also responsible for skin strength and elasticity, and the degradation of collagen as we age is the reason for the formation of wrinkles.
If you’ve ever wondered why the Japanese age so well, it is likely to be the result of a favourable genetic disposition and an incredibly healthy diet, which is then boosted by the regular consumption of considerable doses of collagen.
For years, collagen has been widely used in cosmetic surgery as a skin filler, but now it can be bought over the counter or online as an ingredient in skin, hair and nail supplements.
The benefits of drinking health supplements
The beauty of liquid supplements is the ease with which so many key active ingredients can be imbibed in just one small drink. To consume the equivalent level of high quality ingredients you would have to swallow 10-15 pills. Choosing the right combination of pills to mimic the make up of just one 50ml bottle of LQ Liquid Health’s supplements would not only be complex, but also extremely costly.
We thought it was high time someone developed a liquid supplement that was not full of sugar and caffeine, but contained only the nutritional ingredients that lead to proven health benefits. These quality ingredients, coupled with the vastly superior absorption rates of liquid supplements (85%-90% of nutrients in liquid supplements are absorbed in the first 22-30 seconds) and you can see why so many people are now drinking liquid health supplements as part of their daily routine.